Goal

in the 21st Century. Now, we are not convincing the customer to explain only the features and benefits of the product we introduce. People are looking for a meaning in every product they decide to buy. The way to create this meaning is to tell the story of the product. In this program, participants are expected to use the power of story in product promotion, to learn storytelling techniques in short and long interviews, and to discover the role of telling story of product.

Contents

The power of Story in Business Life

The method of Storytelling in Product Promotion

Product Value in Marketing

Using Stories in Promotion

Promotion with Metaphor in a Short Visit

The Role Play Applicaitons

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