Aim
The 21st Century is the Age of Meaning. Just explaining the features and benefits of the product we introduce no longer convinces the customer. People look for meaning in every product they decide to buy. The way to create this meaning is to tell the story of the product or experience. In this program, it is aimed for participants to use the power of story in product promotion, to learn storytelling techniques in short and long interviews, and to discover the role of telling experience stories in persuasion.
Contents
Aristotle's Triangle of Persuasion: Ethos-Pathos-Logos
Storytelling Method in Sales
Creating Value in the Age of Meaning
Use of Stories in Promotion
Product Value in Marketing
Promotion with Metaphor in a Short Visit