Goal
To tell the story is the best way to convince, to stay in mind and to create meaning. Stories let us build emotional ties with people. Whether you are marketing a product, transfer your project or idea, or if you want to impress others. You always need a good story. In this program, participants are expected to realize the power of the story in business life, to learn the techniques of creating metaphor and to discover the most effective method of persuading.
Content
Why Are Stories Effective in Business Life?
Storytelling as a Communication Tool
Algorithm of Story
The Art of Metaphor
The Narration Techniques
How We Create Our Own Story?
